Daily News, a pioneer in broadcasting in the Middle West, has
formed a partnership with the National Broadcasting Company
in the ownership of the Daily News station, WMAQ. The management
of the station will be under the supervision of the National
Broadcasting Company, which has pledged its effort to build
WMAQ to even greater heights than the station has attained in
its nine and a half years of existence.
an agreement reached with Merlin Hall Aylesworth, president
of the National Broadcasting Company, a portion of the stock
in WMAQ, Inc., a subsidiary of the Chicago Daily News, Inc.,
becomes the property of the National Broadcasting Company.
The new arrangement contemplates a continuation of the policies
that have made WMAQ not only a favorite among Chicago listeners
but one of the leading broadcasting stations in the United States.
There will be no curtailment of the features developed by WMAQ.
educational programs, which are regarded as a model for the
dissemination of education over the air, will continue to be
broadcast in cooperation with the Board of Education and the
University of Chicago.
The religious services from the Chicago Sunday Evening Club
and the Chapel of the University of Chicago will continue as
regular features for listeners within the vast range of WMAQ.
n' Andy" will be broadcast each evening from WMAQ and fed
to the network of the National Broadcasting Company as in the
past. The Three Doctors, WMAQ's experts in harmony and hokum,
will wise crack as in the days of yore. These features, together
with other programs, old and new, will be brought to listeners
by WMAQ in the future as they have in the past. The principal
change will be the elimination of programs heretofore supplied
by the Columbia Broadcasting System and the addition of outstanding
programs from the National Broadcasting Company network. The
Columbia programs will continue, however, until November 1 when
the change will become effective.
WMAQ will continue to occupy the offices and studios on the
top floor of the Daily News Building, 400 West Madison Street,
which has been the home of WMAQ since the completion of the
Daily News Building two years ago.
new affiliation of the Daily News with the National Broadcasting
Company presages several other major shifts among Chicago stations.