Mrs. Josephine Wetzler, WLS Educational Director, is the "schoolma'am"
who rings the bell calling an estimated 1,360,000 boys and girls weekly in rural
and urban schools to listen to WLS School Time. Many mothers also tune in to enjoy
this afternoon program supplementing their children's daily studies. "Mis
Jo" gives a story for the "small fry" Mondays with whimsical Freddie,
the Fabulous Field Mouse. She narrates Book Box Tuesdays; presents Magic Harp
Wednesdays; Prairieville, U.S.A. Thursdays and We Look at the News Fridays. Pure
Milk Association, with 15,660 dairy families, cooperates in making School Time