Program Building...

Most listeners now understand that with radio broadcasting operated without cost to the listener, it is necessary for advertising to pay the bills. The advertisers, in harmony with WLS ideals, give splendid cooperation by making programs of high quality and of service value. No product of questionable value is ever brought into your home over WLS.

From WLS programs you may learn history, civil government, economics, latest results of scientific research, the finest gems of literature. All this, in addition to agricultural news, markets and music, is arranged by the program department.

Glenn C. Snyder Glenn C. Snyder, Commercial Manager of WLS, is charged with general supervision of advertising accounts, and it is up to him to see that there is enough income to balance the expenditures.

George C. Biggar George C. Biggar, Program Director, listens to new talent, arranges programs, writes plays and thinks radio night and day.

Arthur C. Page is Farm Program Advisor, announces the Dinnerbell Program and is editor of this album.

Below, a program conference in Mr. Snyder's office. A program that requires only fifteen or twenty minutes to give, often represents hours of preparation and research.

Program meeting

Return to the 1932 WLS Family Album index page

Introduction and main index to this site
WMAQ radio history | "Amos 'n' Andy" | "Fibber McGee and Mollie" | "The Breakfast Club"
Dick Kay | Television at the Merchandise Mart | 1970 television facilities tour | Channel 5 turns 20
The "Chicago School" of television | "Kukla, Fran and Ollie" | Dave Garroway | Mary Hartline
"Lights Out" | Sound effects | 1930 studio tour | WLS | "Empire Builders" | Barry Bernson
Floyd Kalber | The Queen of Love and Beauty | "Today's Children" | Staff announcers | Carol Marin
Ron Magers | Studs Terkel l "Chicago Tonight" | Channel 5 News scrapbooks |Roger Miller recalls
Zoo Parade | Clifton and Frayne Utley | Val Press | Len O'Connor | Johnny Erp | Bill Ray | Daddy-O
Experimental Television: 1930-1933 | Bob Deservi | Kermit Slobb | Ding Dong School | Quiz Kids
Bob Lemon | The Korshak Chronicles | KYW: The Chicago Years | WENR | O.B. Hanson | Renzo
Jack Eigen | Ed Grennan | The World's Best Cup of Coffee | Glenn Webster | Mr. Piano | Hawkins Falls
Chicago Television for Kids |
Radio Hall of Fame |The NBC News Night Report: 23 February, 1967
Audio and video downloads
About the Curator

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Created by Rich Samuels (e-mail to