|
Acme Sunshine
Melodies
Sponsor: Acme
White Lead and Color Works.
Agency: Henri,
Hurst & McDonald, Inc.
Air time: Sunday,
5:30 to 6:00 p.m.
Network: NBC
Red; 20 stations.
Talent: Smiling
Ed McConnell, Irma Glen, Palmer Clark's Orchestra.
Conductor: Palmer
Clark.
Adventures
of Dari Dan
Sponsor: Bowery's,
Inc. (Dari-Rich Chocolate Milk Drink).
Agency: Russell
C. Comer Advertising Co.
Air time: Monday,
Wednesday and Friday, 5:15 to 5:30 p.m.
Network: Basic
Red.
Production:
E. Marshal.
Script writer:
Finney Briggs.
Talent: Finney
Briggs, Cecil Roy, Forest Lewis.
Agency director:
R. A. Sorensen.
Announcer: Fort
Pearson.
Amos 'n'
Andy
Sponsor: The
Pepsodent Company.
Agency:
Lord & Thomas,
Air Time:
Monday through Friday, 7:00 to 7:15 p.m.
Network: NBC
Red; 42 stations.
Script writers:
Amos 'n' Andy.
Talent: Freeman
Gosden and Charles Correll.
Agency director:
Basil Loughrane.
Announcer: Bill
Hay.
Backstage
Wife
Sponsor:
Sterling Products, Inc. (Dr. Lyon's Toothpowder).
Agency: Blackett-Sampell-Hummert,
Inc.
Air time: Monday
through Friday, 11:15 to 11:30 a.m.
Network: NBC
Red; 36 stations.
Script writers:
Frank and Anne Hummert.
Talent: Vivian
Fridell, Ken Griffen.
The Contented
Hour
Sponsor: Carnation
Milk Co.
Agency: Lord
& Thomas.
Air time: Monday,
10:00 to 10:30 p.m.
Network: NBC
Red; 58 stations.
Production:
Jules Herbuveaux.
Script writer:
Charles Lewis, Jr.
Talent: Vivian
della Chiesa, Margaret Gent, Grace, Ruth and Marian Doring, Carnation Quartet.
Agency director:
Holland Engle.
Announcer: Vincent
Pelletier.
Conductor: Frank
Black.
The First
Nighter
Sponsor: Campana
Sales Co. (Italian Balm).
Agency:
Aubrey, Moore & Wallace, Inc.
Air time: Friday,
10:00 to 10:30 p.m.
Network: NBC
Red; 45 stations.
Production:
C. L. Menser.
Talent: Lester
Tremayne (replaced Don Ameche June 4, 1937), Barbara Luddy.
Fitch Jingle
Show
Sponsor: F.
W. Fitch Co. (Shampoo).
Agency: L.
W. Ramsey Co.
Air time: Saturday,
11:45 to 12 :00 noon.
Network: NBC
Red; 39 stations.
Production:
L. G. Harris.
Talent:
Gene Arnold, Ranch Boys Trio.
Announcer: Gene
Rouse.
The Frigidaire
Frolics
Sponsor: Frigidaire
Corporation.
Air time: Friday,
9:30 to 10:00 p.m.
Network: NBC
Blue; 69 stations.
Talent: Ted
Fiorito's Orchestra, Charles Lyon, master of ceremonies, Louise Starkey Meade,
Isobel Carothers Berolzheimer, Helen King Marshal.
Conductor: Ted
Fiorito.
Girl Alone
Sponsor: Kellogg
Company.
Agency: N.
W. Ayer & Son, Inc.
Air time: Monday
through Friday, 12:00 to 12:15 p.m.
Network: NBC
Red; 8 stations.
Script writer:
Fayette Krum.
Talent: Betty
Winkler, Pat Murphy.
Agency director:
Mason McGuire.
NBC director:
Ed Boroff.
Announcer: Les
Griffith.
Grand Hotel
Sponsor: Campana
Sales Co. (Dreskin).
Agency: Aubrey,
Moore & Wallace, Inc.
Air time: Sunday,
3:30 to 4:00 p.m.
Network: NBC
Red; 31 stations.
Production:
C. L. Menser.
Talent: Anne
Seymour, Lester Tremayne, Betty Winkler.
Announcer: Fort
Pearson.
Edgar Guest
in Welcome Valley
Sponsor: Household
Finance Corp.
Agency: Charles
Daniel Grey Co.
Air time: Tuesday,
8:30 to 9:00 p.m.
Network: NBC
Blue; 18 stations.
Script writer:
Edith Meiser (Irna Phillips until October 6, 1936).
Talent: Edgar
Guest, Cliff Arquette, Bernadine Flynn, Isabel Randolph, Judith Lowry, Betty Winkler,
Sidney Ellstrom.
Agency director:
H. C. Klein.
Announcer: Vincent
Pelletier.
Guiding
Light
Sponsor: Proctor
& Gamble (White Naptha Soap).
Agency: Compton
Advertising, Inc.
Air time: Monday
through Friday, 4:45 to 5:00 p.m.
Network: NBC
Red; 50 stations.
Production:
John E. McMillan.
Script writer:
Irna Phillips.
Talent: Arthur
Peterson, Mercedes McCambridge, Ray Johnson.
Agency director:
John Taylor.
NBC director:
Howard Keegan.
Announcer: Louis
Roen.
How to
be Charming
Sponsor: Sterling
Products (Phillips Facial Cream).
Agency: Blackett-Sample-Hummert,
Inc.
Air time: Monday,
Wednesday and Friday, 11:30 to 11:45 a.m.
Network: NBC
Red; 36 stations.
Script writers:
Frank and Anne Hummert.
Talent: Beatrice
de Sylvara
Announcer: John
P. Costello.
Kaltenmeyer's
Kindergarten
Sponsor: Quaker
Oats Co.
Agency: Lord
& Thomas.
Air time: Saturday,
5:30 to 6:00 p.m.
Network: NBC
Red; 45 stations.
Script writer:
Harry Lawrence.
Talent: Bruce
Kamman, Marian and Jim Jordan, Johnny Wolf, Thor Ericson, Merrill Fugit, Elinor
Harriott, Cecil Roy.
Agency director:
Basil Loughrane.
Announcer: Charles
Lyon.
Conductor: Harry
Kogen.
Lady Esther
Serenade
Sponsor: Lady
Esther, Ltd.
Agency: Lord
& Thomas.
Air time: Tuesday
and Wednesday, 8:30 to 9:00 p.m.
Network: NBC
Red; 39 stations.
Production:
John Butler.
Script writer:
John Butler.
Talent: Bess
Johnson (Lady Esther), Wayne King's Orchestra.
Announcers:
Phil Stewart, Bess Johnson.
Little
Orphan Annie
Sponsor: Wander
Co. (Ovaltine)
Agency: Blackett-Sample-Hummert.
Air time: Monday
through Friday, 5:45 to 6:00 p.m.
Network: NBC
Red; 26 stations.
Script writers:
Frank and Ann Hummert.
Lum 'n'
Abner
Sponsor:
Horlick's Malted Milk Corp.
Air time: Monday
through Friday, 7:30 to 7:45 p.m.
Network: NBC
Blue; 18 stations.
Script writer:
Lum 'n' Abner.
Talent: Chester
Lauck, Norris Goff.
Agency director:
Basil Loughrane.
Announcer: Bill
Hay.
Story of
Mary Marlin
Sponsor: Proctor
and Gamble (Ivory Snow).
Agency: Compton
Advertising Agency.
Air time: Monday
through Friday, 5:00 to 5:15 p.m. (NBC Blue); Monday through Friday, 12:00 to
12:15 p.m. (NBC Red).
Network: NBC
Blue (22 stations); NBC Red (35 stations).
Production:
John E. McMillan.
Script writer:
Jane Cruisenberry.
Talent: Anne
Seymour, Robert Griffin, Judith Lowry, June Meredith, Isabel Randolph, Carlton
Brickert, Ann Stone, Robert Barron, Arthur Kohl, Frances Carlon.
Agency director:
John Taylor.
NBC director:
Wynne Orr.
Announcer: Bob
Brown.
Fibber
McGee & Molly
Sponsor: S.
C. Johnson & Son, Inc.
Agency: Needham,
Louis & Broby, Inc.
Air time: Monday,
9:00 to 9:30 p.m.
Network: NBC
Red; 54 stations.
Production:
Cecil Underwood.
Script writer:
Don Quinn.
Talent: Marian
and Jim Jordan, Dustoff and Brightski, Gale Page, Lynn Martin, Master Singers
Quartet.
Agency director:
John T. Louis.
Announcer: Harlow
Wilcox.
Conductor: Ted
Weems.
Edward
MacHugh, Your Gospel Singer
Sponsor: Proctor
& Gamble (Ivory Soap).
Agency: Compton
Advertising, Inc.
Air time: Monday
through Friday 11:45 to 12:00 noon.
Production:
John E. McMillan.
Talent: Edward
McHugh; William Meader, organist.
Agency director:
Claude Morris.
NBC director:
James Haupt.
Announcer: John
G. Fraser.
Melody
of Romance
Sponsor: Jell-Sert
Co, (Maple-Mix Dessert).
Agency: Rogers
& Smith Advertising Agency.
Air time: Saturday,
11:15 to 11:30 a.m.
Network: NBC
Blue; 25 stations.
Production:
Everett George Opie.
Script writer:
Everett George Opie.
Talent: Charles
Sears, Harry Kogen's Orchestra.
Agency director:
Everett George Opie.
Announcer: Everett
Mitchell.
Conductor: Harry
Kogen.
National
Barn Dance
Sponsor: Miles
Laboratories (Alka-Seltzer).
Agency:
W. A. Wade Advertising Agency.
Air time: Saturday,
9:00 to 10:00 p.m.
Network: NBC
Blue' 75 stations.
Production:
W. E. Jones.
Script writer:
P. C. Lund.
Talent: Joe
Kelly, Pat Barnett, Nora Cunneen, Henry Burr, Lucille Long, Verna Lee and Mary,
Sally Foster, Lulu Belle and Arkie, Maple City Four, Hoosier Hot Shots, Novelodians
Trio.
Agency director:
W. A. Wade.
Announcer: Joe
Kelly.
Conductor: Glen
Welty.
Oxydol's
Own Ma Perkins
Sponsor: Proctor
& Gamble (Oxydol).
Agency: Blackett-Sample-Hummert,
Inc.
Air time: Monday
through Friday, 3:15 to 3:30 p.m. (NBC Red); Monday through Friday, 10:15 to 10:30
a.m. (NBC Blue).
Network: NBC
Red (47 stations); NBC Blue (10 stations).
Script writers:
(Frank and Anne Hummert.
Talent: Virginia
Payne.
Penthouse
Serenade
Sponsor: Maybelline
Co. (mascara).
Agency: Cramer-Krasselt
Co.
Air time: Sunday,
4:00 to 4:30 p.m.
Network: NBC
Red; 26 stations.
Production:
Bucky Harris.
Talent: Freddy
Martin's Orchestra, Terry Shand, Elmer Feldkamp, Penthouse Serenaders, Dorothy
Hamilton.
Agency director:
J. E. Giebish
Announcer: Louis
Roen.
Conductor: Freddy
Martin.
Pratt &
McNeill, Unlimited
Sponsor: A.
H. Lewis Medicine Co.
Agency: Ruthrauff
& Ryan.
Airtime: Wednesday,
7:45 to 8:00 p.m.
Network: NBC
Blue; 20 stations.
Talent: Barry
McKinley, Alexander Brothers.
Red Grange
Sponsor: Sinclair
Refining Co.
Agency: Federal
Advertising Agency, Inc.
Air time: Friday,
10:30 to 10:45 p.m.; Saturday, 7:00 to 7:15 p.m.
Network: NBC
Red; 60 stations.
Production:
Joseph Hill.
Talent: Red
Grange, guest coaches.
Agency director:
Joseph Hill.
Announcer: Charles
Lyon.
Greater
Sinclair Minstrels
Sponsor: Sinclair
Refining Co.
Agency: Federal
Advertising Agency.
Air time: Monday,
9:00 to 9:30 p.m.
Network: NBC
Blue; 60 stations.
Production:
Joseph Hill.
Script writer:
Bob Ross.
Talent:
Gus Van, Jos. Parsons, Billy White, Malcom Claire, Fritz Clark, Ray Marlin, Harry
Kogen's Orchestra.
Agency director:
Joseph Hill.
Announcer: Charles
Lyon.
Conductor: Harry
Kogen.
Sunset
Dreams
Sponsor: F.
W. Fitch Co. (shampoo).
Agency: L.
W. Ramsey Co.
Air time: Sunday,
7:45 to 8:00 p.m.
Network: NBC
Red; 39 stations.
Production:
L. H. Harris.
Talent: Ranch
Boys Trio, Morin Sisters
Agency director:
E. G. Naeckel.
Announcer: Gene
Rouse.
Tale of
Today
Sponsor: Princess
Pat, Ltd.
Agency: McJunkin
Advertising Co.
Air time: Sunday,
6:30 to 7:00 p.m.
Network: NBC
Red; 14 stations.
Production:
Howard Koegan.
Script writer:
Gordon St. Clair.
Talent: Harvey
Hays, Joan Blaire, Harriette Widmer, Laurette Fillbrandt, Willard Parnum, Robert
Griffen, Frank Pacelli.
Agency director:
Frank Steel.
Announcer: Verne
Smith.
Tea Time
at Morrel's
Sponsor: John
Morrell & Co. (Red Heart Dog Food).
Agency: Henri,
Hurst & McDonald, Inc.
Air time: Friday,
4:00 to 4:30 p.m.
Network: NBC
Red; 17 stations.
Talent: Don
McNeill, master of ceremonies, Gale Page, Charles Sears, Roy Shields.
Conductor: Roy
Shields.
Tom Mix
and his Ralston Stright Shooters
Sponsor: Ralston
Purina Co.
Agency: Gardner
Advertising Co.
Air time: Monday
through Friday, 5:15 to 5:30 p.m.
Network: NBC
Red; 24 stations.
Production:
H. Claggett, R. Martini.
Script writers:
Larry Holcomb, R. Martini.
Talent: Artells
Dickson, Percy Hemus, Jack Holden.
Announcer: Charles
Lyon.
Today's
Children
Sponsor: Pillsbury
Flour Mills Co.
Agency: Hutchinson
Advertising Co.
Air time: Monday
through Friday, 10:45 to 11:00 a.m.
Network: NBC
Red; 35 stations.
Production:
Bucky Harris.
Script writer:
Irna Phillips.
Talent: Irna
Phillips, Fred Von Ammon, Bess Johnson, Jean McGregor.
Agency director:
H. K. Painter.
NBC director:
Bucky Harris.
Announcer: Louis
Roen.
Uncle Ezra
Sponsor: Miles
Laboratories, Inc. (Alka-Seltzer).
Agency: Wade
Advertising Agency, Inc.
Air time: Monday,
Wednesday and Friday, 7:15 to 7:30 p.m.
Network: NBC
Red; 43 stations.
Production:
P. C. Lund.
Script writer:
Jack Frost.
Talent: Pat
Barrett, Cliff Soubier, Carleton Guy, Nora Cunneen.
Agency director:
W. A. Wade.
NBC director:
Maurice Lowell.
Announcer: Jack
Holden.
Vic and
Sade
Sponsor: Proctor
and Gamble (Crisco)
Agency: Compton
Advertising, Inc.
Air time: Monday
through Friday, 11:30 to 11:45 a.m. (NBC Blue; 19 stations); 3:30 to 3:45 p.m.
(NBC Red; 25 stations); Wednesday, 7:45 to 8:00 p.m. (NBC Red; 3 stations); Tuesday
and Friday, 10:45 to 11:00 p.m. (NBC Red; 28 stations).
Production:
John E. McMillan.
Script writer:
Paul Rhymer.
Talent: Bernadine
Flynn, Art Van Harvey.
Agency director:
Felix Dyck Hoff.
NBC director:
Robert Wamboldt.
Announcer: Bob
Brown.
Wheaties
Presents Jack Armstrong
Sponsor: General
Mills, Inc. (Wheaties).
Agency: Blackett-Sample-Hummert,
Inc.
Air time: Monday
through Friday, 5:30 to 5:45 p.m.
Network: NBC
Red; 14 stations.
Script writer:
Talbot Mundy.
|
