Don McNeill's "Breakfast Club"


[From "Twenty Years of Corn"

Broadway opened its sleepy eyes early one April morning to watch 17,000 jam their way into Madison Square Garden for a Breakfast Club broadcast and a circus rehearsal. The first fan arrived at 1:30 a.m. and the Garden was filled to capacity one hour before broadcast time. The leading emcees of radio's top daytime programs met for the first time when Tom Breneman visited Don McNeill's Breakfast Club in February.

Lustre Cream bought the first quarter hour, making the first time the full hour was sponsored. A policy of having a guest songstress each week was started when Nancy Martin and Marian Mann left to become full-time homemakers. Don's plea to share a meal with less fortunate neighbors overseas produced 40 tons of food for the Salvation Army to distribute.

Left: Aunt Fanny helps Don celebrate his 4000th broadcast.

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