its sleepy eyes early one April morning to watch 17,000 jam their way into Madison
Square Garden for a Breakfast Club broadcast and a circus rehearsal. The first
fan arrived at 1:30 a.m. and the Garden was filled to capacity one hour before
broadcast time. The leading emcees of radio's top daytime programs met for the
first time when Tom Breneman visited Don McNeill's Breakfast Club in February.
Lustre Cream bought the first quarter hour, making the first time the full hour
was sponsored. A policy of having a guest songstress each week was started when
Nancy Martin and Marian Mann left to become full-time homemakers. Don's plea to
share a meal with less fortunate neighbors overseas produced 40 tons of food for
the Salvation Army to distribute.