Don McNeill's "Breakfast Club"


[From "Twenty Years of Corn"

The war bonds Breakfast Club sold ($7 million), the crowds it drew (65,000 with 200,000 turned away), and the stunts pulled on a two-week Eastern tour made radio history. In Radio City the audiences were five times greater than any other daytime broadcast. In Richmond a woman offered $50 for a Breakfast Club ticket, but there were no takers.

The 12th anniversary show from Sheboygan sold $621,250 more in 7th War Loan Bonds. Earlier, Don signed a new five-year contract. In September, Philco Corporation became sponsor of the fourth quarter hour. October 27th marked the last Saturday broadcast as the show went on a five-day-a-week schedule. Following Walter Blaufuss' death, Eddie Ballantine became maestro and Cliff Petersen, producer.

Right: The McNeill family in the old home town of Sheboygan. Left to right: Kay, Don. Jr., Harry T., Tom, Don, Mrs. Harry T. McNeill and Bob.

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