Don McNeill's "Breakfast Club"
1940
[From "Twenty
Years of Corn"]
| Local sponsorship
of the Breakfast Club on individual stations finally broke the long sponsorship
drought. Don and the gang were successful in selling dozens of products, ranging
from laundry service to headache remedies. These success stories atrracted 120 radio station representatives and advertising agency men to a gala Breakfast Club broadcast as the network prepared to sell the show nationally. Don built his first house, a log cabin on a lake near Chicago. Fans contributed many knick-knacks for the house and again picked Breakfast Club as their favorite program and Don as favorite m.c. The singers also rated tops. |
| Right: Professionally a legitimate quartet, The Cadets couldn't resist heckling McNeill & Co. at breakfast . Left to right: Homer Snodgrass, Ken Morrow, Cal Schiebe, Al Stracke and Reo Fletcher (seated). |  |
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Left: Pappy's crazy recipes and the Vagabond's instrumental imitations, spirituals and jive were Breakfast Club favorites. Left to right: Robert O'Neal, Norval Taborn, Ray (Pappy) Grant and John Jordan. |
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