| Following is
a review of the 20th anniversary ideas which were discussed at our meeting June
1). The 20th Anniversary Booklet. We are definitely committed
for this project and Johnny Gibbs has been given background
material and suggestions to help him get started on the writing
end of the project. It is agreed that there will be two editions
of the booklet; one a quality hard cover edition in a limited
number for our own people and a list of VIPs, and a second soft
cover for a much wider distribution. Distribution of either
of the editions should include schools and libraries. The VIP
copies will be personally inscribed to the recipients.
2). We will attempt to develop a special seal in connection
with the stations anniversary. It would be utilized in connection
with the Illinois sesquicentennial commemorative seal, creating
a medallion with two sides which could be used in various ways.
Suggestions include key chains and other souvenirs, for instance
as gifts for those attending station functions. We will contact
the Illinois Sesquicentennial Commission for a copy of their
seal. The idea of a seal can be extended to our on-air and newspaper
promotion. It would be hoped that a design, combining both,
would be developed as a 20th anniversary symbol to be used for
the entire year. In addition, we will consider producing a low-cost
key ring using both seals reproduced in metal or plastic as
a station giveaway. A more costly medallion could be created
as a souvenir to a limited VIP list.
It was agreed to drop any audience contest ideas in connection
with the anniversary.
Chicago origination of a network show. It was agreed that we
would solicit such cooperation, but that no offer of financial
underwriting to any show would be made by Channel 5. A letter
will be drafted to Mr. Welpott pointing out the state and station
anniversaries and recommending that perhaps the Tonight or Today
shows originate from Chicago to salute Illinois and WMAQ-TV.
It is hoped by 1968, with the recapture of the RCA space, regular
studio tours will be reinstated. If so, it is recommended that
a 20th anniversary display be created, using photos, etc., in
the 20th floor lobby. We also should consider requesting Mart
lobby space for this display.
6). We will create special station ID's based on the anniversary
and hopefully will have one for each month of the year 1968.
We will solicit ideas from our graphics department.
We should solicit, as soon as possible, a proclamation from
the Mayor and/or city council saluting the 20th anniversary
of WMAQ-TV. It was pointed out that WGN-TV also will be celebrating
20 years in 1968 and we should make every effort to get our
pitch in first.
8). A special local program in connection with the 20th anniversary,
perhaps based upon the role of Channel 5 as a pioneer in early
television programing, should be considered.
In connection with the annual employee dinner dance in the spring
of 1968, it should be based on the anniversary theme. Appropriate
decorations or displays should be considered by the dinner dance
committee We also should consider a similar theme for the 1963
Spring Spree. In connection with the employee affair, we will
plan to invite retired and former employees and talent employed
by Channel 5 over the past 20 years.
promotion department will coordinate all anniversary activities,
Any additional suggestions or ideas are most welcome from any
source. I suggest that we set another meeting no later than
August 1 for a progress report.